O’Reilly Auto Parts will return to the 2024 BFGoodrich Tires Mint 400 as the official sponsor of the O’Reilly Auto Parts Mint 400 Limited Race, event officials announced today. For the third consecutive year, the O’Reilly Auto Parts Limited Race will kick off the action in Primm on Friday, March 8. The ½ 1600, 5-1600, Class 9, Class 12, and Class 5 Unlimited divisions will be eligible for a $10,000 O’Reilly Auto Parts bonus for taking the win if more than 10 entries show up in their respective classes.
“The O’Reilly Auto Parts Limited Race at the Mint 400 is one of the purest celebrations of off-road racing of all levels that you can find,” said Mint 400 CEO Matt Martelli. “O’Reilly’s support has allowed us to create a race unlike any other in the sport and reward some of the most fun classes in desert racing with the $10,000 O’Reilly Auto Parts Bonus. Be sure to join us in Primm to see all the action in the O’Reilly Auto Parts Limited Race!”
Joe Terrana won last year’s O’Reilly Auto Parts Mint 400 Limited Race in a dramatic finish, crossing the line third behind Ryan Piplic and Bruce Binnquist but beating them both on corrected time. As was the case last year, the O’Reilly Auto Parts Limited Race will feature everything from professional UTV racers to sportsman cars and trucks, military and vintage machines, and everything in between. Gates for the midway will open at 6AM on race day, with pre-runner classes leaving the start line at 7AM and car, truck, and UTV classes taking the green at 8AM.
O’Reilly Automotive, Inc. was founded in 1957 by the O’Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Visit the Company’s website at www.OReillyAuto.com for additional information about O’Reilly, including access to online shopping and current promotions, store locations, hours and services, employment opportunities and other programs.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.
About UNLTD Off-Road Racing
The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.
About The Mint 400
The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide. No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!
