Mad Media – OffRoadRacer.com

Tavo Vildósola All-Wheel Drive Mason Trophy Truck

Matt Martelli — Wed, 30 Nov 2022 15:46:56 +0000

Off-Road racing is totally insane. We spend millions of dollars building magnificent machines that seemingly defy physics only to totally destroy them at every race. But therein lies the beautiful truth of our culture. Each race defines you for better or for worse, but then there is another race, another chance to rise up from defeat and be reborn as the hero, and heroes need chariots to carry...

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Off-Road Racer Podcast Episode 1: Casey Currie

Matt Martelli — Mon, 18 Jan 2021 18:32:17 +0000

Off-Road Racer Podcast Episode 1: Casey Currie The sport of off-road racing is full of incredible stories, wild characters, legends, and even villains. We cover it but there’s only so much we can put down in an article. Sometimes we have to dig a little deeper and that means sitting down with some of our industry’s most influential characters and hitting “record”. Welcome to the Off-Road Racer...

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Catching up with Preston Campbell

Matt Martelli — Fri, 27 Nov 2020 19:03:46 +0000

Oftentimes a culture is defined by its young people, or rather the amount of youth coming into that culture. If we are not bringing more young people in than the people that are aging out, our culture is dying. With the explosion of youth racing in Trophy Karts and UTV’s, it’s easy to forget about the consistent entry point of motorcycles. Bikes have and always will be the least expensive way to...

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Race Motion: Baja

Kilian Hamlin — Mon, 09 Nov 2020 18:00:14 +0000

Race Motion is a new video series created by motorsport production powerhouse Mad Media as a slow-motion cinematic exploration of the beauty and contrasting violence off-road racing. Watch as these incredible vehicles soak up the roughest terrain on the planet. Go into the world of off-road racing and get up close and personal with incredible cinematic moments that most people never witness.

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Race Motion: The 2020 UTV World Championship presented by Polaris RZR

Matt Martelli — Tue, 03 Nov 2020 18:00:06 +0000

UTV’s have fundamentally changed the landscape of off-road culture globally. No other place is that more evident than desert off-road racing with car counts well in the hundreds. The UTV World Championship presented by Polaris RZR was a celebration of the largest class in all of off-road racing. Race Motion is a new video series created by motorsport production powerhouse Mad Media as a...

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Off-Road Racing Sponsorship 101. Part 10: Public Relations

Matt Martelli — Fri, 25 Sep 2020 07:00:00 +0000

We don’t need to see another press release about how team-x is ready for the Baja 1000. Nobody cares. If you do well, send out a press release, if you don’t, write a race report and post it on your website and social media. Sending out press releases about how you almost won means nothing. Celebrate your victories and report on your racing. Send Press releases to new media outlets and potential...

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Mad Media + GoPro = Off-Road Insanity! Part #2

Matt Martelli — Mon, 21 Sep 2020 19:17:11 +0000

Motorsports content powerhouse Mad Media takes you into the diver’s seat of the wildest off-road racing on the planet! From Trophy Trucks to Pro -2, to UTV’s, if it’s off-road they have shot it. GoPro’s are an essential part of the Mad Media cinematography style. Mad Media capture moments that were nearly impossible just a few years ago. There is nothing worse than losing your $300 dollar GoPro...

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Off-Road Racing Sponsorship 101. Part 9: Video

Matt Martelli — Fri, 18 Sep 2020 07:00:00 +0000

There is nothing more powerful than video especially if it’s well-executed. Unlike many other forms of racing teams are still allowed to produce their own videos and share them with the world via Youtube and social media. Again don’t skimp here, everybody’s kid thinks he is the next George Lucas but if you want your team to be taken seriously you need to make sure your videos are professional and...

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Sidewinder: RJ Anderson Attacks Glamis in his 800+ Horsepower Pro 4

Matt Martelli — Thu, 03 Sep 2020 07:00:00 +0000

Riding Dunes is a part of the DNA of off-road culture and Glamis is the mecca of duning. What started with basic water pumpers in the 1960s turned into a global culture spreading the undeniable joy of the freedom of roaming the massive dunes. An offshoot of southern California hot rod culture, dunning is the favorite pastime of more people than ever before. To celebrate duning culture we present...

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Race Motion: Crandon Off-Road Track

Matt Martelli — Mon, 31 Aug 2020 17:01:00 +0000

There is no argument that The Crandon International Off-Road Raceway is the most famous, most important short course off-road racing racetrack in the world. Affectionately known as “The Big House” Crandon is the equivalent of the Indy 500, Le Mans, and Daytona all wrapped into one. No other race track in the world allows for a landrush start into a downhill off-camber corner which always sets the...

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Rising – Team Dynamic Racing

Matt Martelli — Fri, 26 Jun 2020 12:16:20 +0000

Rising is our new series that features the stories of up and coming race teams. Off-Road racing is made up of a diverse group of people from different cultures, races, and socioeconomic backgrounds all with one thing in common… their passion for off-road racing. Off-Road racing is not just a male dominated sport, it is perhaps the most masculine motosport on the planet. Yet due to the rise of the...

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BFGoodrich Tires Signs 5-Year Title Sponsorship Deal With The Mint 400

Kilian Hamlin — Thu, 09 Jan 2020 20:49:59 +0000

BFGoodrich Tires returns as Title Sponsor of The Mint 400 through 2024BFGoodrich to offer a contingency prize of $25,000 to the Overall Winner racing on its tires2020 marks the sixth consecutive year of support for “The Great American Off-Road Race” The Mint 400 announced today it has signed a five-year deal with BFGoodrich Tires for the Title Sponsor of the largest off-race in North America.

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